The development of digital marketing is integral from technology development.
One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the floor to allow people to send and receive files through distinct machines.
However, the more observable period as being the start of Digital Marketing is 1990 as this was where the collection search engine was created as an index for FTP sites.
Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were enrollmentthe early Web.
Website owners perceived the value of a high ranking and visibility in search engine results, creating a convenience for both white hat and black hat SEO professional.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars.